Jess Myers CCO of The Very Group, returns to the podcast sharing the success of her role over the past year. We'll explore how Jess and her team navigates the crucial "Golden Quarter" leading up to Christmas, the importance of creative consistency, and the successes they've achieved by sticking with what works. Plus, we'll hear about the innovative launch of the Very Media Group and how their flamingo-themed campaigns resonate with customers.Jess also sheds light on balancing commercial objectives with customer experience, fostering collaborative relationships, and the unique challenges of her executive role. Whether it's optimizing holiday ads or championing a vibrant company culture, Jess’s insights are sure to inspire.Timestamps00:00 - Start 01:07 - Jess’ custom merch for the podcast 02:07 - Jess’ review of the year at Very 04:28 - From Chief Marketing Officer to Chief Customer Officer - what’s changed 06:17 - How marketers can thrive in the boardroom 08:53 - Embracing “hun culture” 12:35 - How important the golden quarter is for retailers 15:46 - Why Very chose the run the same campaign at Christmas 21:05 - Why short term is important in the Golden Quarter 23:57 - Very's Flamazing Flamingos as a fluent device 28:40 - Launching the Very Media Group 31:03 - Launching House of Flamingo 34:18 - Jess’ learnings from the last year at Very 35:45 - Making the most out of your agencies 39:29 - Closing thoughts

James McKinven

Fame, Feeling & Flamingos: how consistency helped Very hit new heights