Kerris Bright is the Chief Customer Officer at the BBC. She was previously Chief Marketing Officer at Virgin Media.She is a highly experienced leader, bringing a customer-centred, data driven approach to setting marketing strategy and executing with creative flair. Before Virgin, she held senior marketing positions at British Airways, ICI Paints and Unilever. While at British Airways, she spearheaded the development of ‘To Fly: To Serve’, a new purpose for the organisation and a multi-platform campaign and at ICI Paints she transformed the company from a ‘multi-local’ to global brand building organisation. After gaining a PhD in molecular neuroscience from the University of Sussex, she began her career in marketing as a graduate trainee at Unilever. Timestamps00:00:00 - Intro 00:00:26 - Why Kerris has a PHD in molecular neuroscience 00:04:04 - Getting marketing training at Unilever 00:09:56 - From Unilever to joining Dulux in crisis 00:18:33 - How marketers can work closely with commercial teams 00:22:12 - Purpose led campaigns 00:31:36 - Lessons from Kerris’ time in Private Equity 00:42:06 - From British Airways to Virgin 00:48:42 - Kerris’ role at the BBC 00:58:32 - The power of the BBC’s editorial independence 01:01:05 - Marketing the BBC 01:05:20 - How the BBC makes engaging content 01:08:13 - Kerris’ advice to aspiring marketers

Building Britain's Most Iconic Brands - Kerris Bright (BBC)