Today I'm speaking with one of the most awarded creatives on the planet, David Droga, founder of iconic agency Droga5, and now CEO of Accenture Song, one of the largest creative groups in the world. Described by David himself as "therapy", this conversation spans topics from his start as life as a copywriter, how he created some of the most creative work on the planet and what it's like to transition from a creative to a CEO.00:00 - Intro 01:58 - How David Droga got into advertising 07:36 - Working at Saatchi and Saatchi Singapore 12:19 - Pushing boundaries and making yourself uncomfortable 14:29 - Moving to Saatchi London 20:32 - Why David Droga started Droga5 25:55 - Droga5’s first campaign for Marc Ecko 31:23 - The first idea Droga5 presented: GE Olympics Campaign 38:30 - Droga’s Unicef campaign 43:25 - Droga’s Newcastle Brown Ale work 46:25 - Huggies Super Bowl Ad 48:44 - The Coinbase QR Code Super Bowl ad 52:22 - Characteristics of the best CMO’s Droga has worked with 56:23 - What it’s like being CEO of Accenture Song

James McKinven

David Droga on fearless creativity, founding Droga5 and becoming CEO of Accenture Song