Glitch Productions are one of the most successful Australian production companies there are – but you may not have ever heard of them. In this episode, Jasmine Yang - COO, Head of Product, and Development Producer at Glitch Productions, takes us behind the scenes of their incredible success. Their latest show -  The Amazing Digital Circus, has garnered over 400 million views. It plays first on You Tube and then has a second window on Netflix. In this interview Jasmine talks about how they have used You Tube to build their global success, marketing to a global audience on a limited budget and as an animation company with over 100 employees you will not believe what their biggest revenue earner is. Listen to this episode if you are interested in:<ul><li>How to build and grow a global audience</li></ul><ul><li>Just how powerful niche audiences can be</li></ul><ul><li>What is possible if you really know and stay true to your audience</li></ul><ul><li>Using merchandise to create meaningful revenue</li><li>Why You Tube needs to be a central part of your business</li></ul><ul><li> Social Media:<a href="https://www.linkedin.com/company/glitch-productions-pty-ltd" target="_blank">LinkedIn</a><a href="https://x.com/glitch_prod" target="_blank">Twitter/X</a><a href="https://www.instagram.com/glitch_prod" target="_blank">Instagram</a><a href="https://www.youtube.com/@GLITCH" target="_blank">You Tube</a> Website:<a href="www.glitchprod.com" target="_blank">Glitch Website</a> ----00:00 Introduction to Glitch's unique Netflix Deal00:36 Meet Jasmine Yang: COO and Head of Product at Glitch Productions00:48 The Success of Glitch Productions and The Amazing Digital Circus04:52 The Origins and Growth of Glitch Productions06:26 The Creation and Impact of Meta Runner10:35 The Amazing Digital Circus: Concept and Release Strategy19:19 Monetising Through Merchandise and Multiple Revenue Streams22:48 The Role of YouTube in Glitch Productions' Success25:58 Community Engagement and Marketing Strategies29:57 The Future of Animation and AI Concerns34:57 Advice for Aspiring Animators and Final Thoughts ---This Deep Dive interview is hosted by <a href="https://www.linkedin.com/in/julieeckersley/?originalSubdomain=au" target="_blank">⁠⁠Julie Eckersley</a>⁠⁠⁠⁠⁠.Produced &amp; edited by ⁠⁠<a href="https://www.linkedin.com/in/leonie-marsh-868b96166/" target="_blank">Leonie Marsh⁠⁠</a>.---This episode is proudly brought to you by ⁠⁠<a href="www.screenvixens.com" target="_blank">Screen Vixens</a>⁠⁠, ⁠⁠<a href="https://www.crewhq.com.au/" target="_blank">CrewHQ</a>⁠⁠ &amp; ⁠⁠<a href="https://www.expandingmedia.org/" target="_blank">Expanding Media</a>⁠⁠.</li></ul>

005 - Deep Dive with Jasmine Yang: From Garage to Global: How an Australian Indie Become an International Success