How did your experience at Google influence your marketing approach in the Web3 space with Algorand?

What was the strategy and vis ion behind Algorand's recent rebrand following its 2 billion transaction milestone?

What are the key differences in marketing strategies between traditional tech companies and Web3/blockchain companies?

How does launching and scaling a product in Web3 differ from your experience with Android?

Can you explain your recent successful campaign and how you ensured it resonated with your audience?

What challenges did you face during the rebranding process for Algorand?

How do you balance storytelling and technical accuracy in marketing a complex product like a blockchain platform, especially for both developers and non-technical audiences?

What are some misconceptions about Web3 marketing, and how can marketers address them?

What excites you most about Algorand's upcoming initiatives or the market in general?

What advice would you give to those trying to avoid getting distracted by trends and instead focus on the narratives they need to communicate?

<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1903080/open_sms">Send us a text</a>In this episode of the Web3 CMO Stories podcast, host Joeri Billast is joined by Marc Vanlerberghe, the CMO of Algorand.  Marc details his extensive career in marketing, including his time at Google launching Android. He draws parallels between marketing for Android and marketing in the Web3 space, emphasizing the importance of developers and community. Marc also discusses Algorand's recent rebrand and its aim to reflect the blockchain’s identity as the 'grown-up' chain with 2 billion transactions. Furthermore, he explores key differences between Web3 and traditional tech marketing, noting the essential role of community-driven creation and the high barriers to entry. Marc shares insights on successful strategies, including a highly engaging community-driven ad campaign. The episode concludes with a look at exciting developments in Algorand, such as staking rewards and efforts to reduce UX barriers. Tune in for a compelling conversation on blockchain marketing and innovative solutions driving mainstream adoption. This episode was recorded through a <a href="https://joeri.link/podcastle">Podcastle</a> call on September 19, 2024. Read the blog article and show notes here: <a href="https://webdrie.net/creating-impactful-marketing-campaigns-in-web3-with-marc-vanlerberghe-cmo-at-algorand/">https://webdrie.net/creating-impactful-marketing-campaigns-in-web3-with-marc-vanlerberghe-cmo-at-algorand/</a>Looking to recharge and gain fresh insights into Web3 and AI? Check out the Sintra Synergies Retreat—an immersive 5-day experience in Portugal, designed for forward-thinking leaders like you. Learn more and secure your spot at <a href="https://sintrasynergies.com">sintrasynergies.com.</a>

Send us a textIn this episode of the Web3 CMO Stories podcast, host Joeri Billast is joined by Marc Vanlerberghe, the CMO of Algorand.  Marc details his extensive career in marketing, including his time at Google launching Android. He draws parallels between marketing for Android and marketing in the Web3 space, emphasizing the importance of developers and community. Marc also discusses Algorand's recent rebrand and its aim to reflect the blockchain’s identity as the 'grown-up' chain wit...

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Web3 CMO Stories

Joeri Billast

Creating Impactful Marketing Campaigns in Web3 with Marc Vanlerberghe, CMO at Algorand | S4 E43