What was the key moment that shifted your focus from traditional finance to blockchain and  digital assets?

Can you explain Kadena’s unique approach and why it's different from other blockchain  projects?

Are you also feeling more positivity in the markets lately?

Could you tell us more about the book you’ve written? Is it your first one, and what’s it  about?

When you mentioned "suits," I was thinking of BlackRock and the big players now supporting  Bitcoin ETFs. What are your thoughts on that?

Do you think traditional investors' mindset towards digital assets has shifted?

As an executive, how do you manage the challenges of operating in this gray area, especially  in Web3 where regulation is still evolving?

How do you approach skeptical executives about crypto and the surrounding ecosystem? Is  there a specific kind of education or message you’d recommend?

How does Kadena educate the broader public? Do you focus on speaking engagements,  writing, or is there a particular strategy you use to raise awareness?

A book is a legacy, but with the world changing so fast, how do you write something that  stays relevant? Any tips?

What else are you excited about right now?

Are there any specific trends this year or next that we should be paying attention to?

What advice would you give to financial executives or anyone interested in learning more  about Web3, finance, and blockchain?

<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1903080/open_sms">Send us a text</a>What if the future of finance is already here, waiting to be unlocked by blockchain technology? Join us for an insightful conversation with Annelise Osborne, the Chief Business Officer at Kadena, as she shares her journey from the world of traditional finance to the forefront of blockchain innovation. Recorded at the bustling Web Summit, Annelise unveils Kadena's mission to revolutionize business applications with a scalable, proof-of-work blockchain, particularly impacting financial services, supply chains, and the emerging concept of digital product passports. We explore how the fusion of DeFi and traditional finance, along with regulatory support, is shaping a more promising blockchain landscape. Annelise also gives us a glimpse into her book, which educates on blockchain's transformative role in capital markets and underscores the importance of education, regulation, and interoperability for the widespread adoption of these technologies. Venture into the evolving world of digital assets as we discuss the integration of ETFs and tokenized funds, setting the stage for the next big wave in investment opportunities. With traditional asset managers beginning to tokenize funds, the potential for market growth is immense, offering lower fees and minimum investments. We compare the regulatory hurdles faced in the U.S. with more progressive stances in Europe and beyond, and tackle the skepticism surrounding cryptocurrencies. Annelise emphasizes that incidents like the FTX debacle were rooted in poor governance, not flaws in the technology. Discover how blockchain's inherent traceability could become a regulator’s best ally, helping dispel myths and foster broader acceptance across financial systems. We wrap up with insights into the power of learning and building relationships in this ever-changing industry, encouraging listeners to stay connected with communities and educational resources for continuous growth. This episode was recorded at Web Summit in the official podcast booth on November 13, 2024. Read the blog article and show notes here: <a href="https://webdrie.net/from-traditional-finance-to-blockchain-innovation-with-annelise-osborne-cbo-at-kadena-at-web-summit/">https://webdrie.net/from-traditional-finance-to-blockchain-innovation-with-annelise-osborne-cbo-at-kadena-at-web-summit/</a>

Send us a textWhat if the future of finance is already here, waiting to be unlocked by blockchain technology? Join us for an insightful conversation with Annelise Osborne, the Chief Business Officer at Kadena, as she shares her journey from the world of traditional finance to the forefront of blockchain innovation. Recorded at the bustling Web Summit, Annelise unveils Kadena's mission to revolutionize business applications with a scalable, proof-of-work blockchain, particularly impacting fina...

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Web3 CMO Stories

Joeri Billast

From Traditional Finance to Blockchain Innovation with Annelise Osborne, CBO at Kadena – at Web Summit  | S4 E46