What moment or experience made you realize that "out-humaning" AI would be the central thesis of Audacious?

What personal fears did you face while writing Audacious, and how did you overcome them?

Why did you choose an AI-activated AR book cover, and how does it tie into the broader message of Audacious?

How can marketers move beyond competence into audacity without alienating their audience?

How can leaders create a workplace culture where big ideas are protected and fearlessness is the norm?

What do marketers most commonly get wrong about narrative platforms and storytelling, and how can they disrupt it?

How do you define "everyday awe" in marketing, and can you share an example that surprised you?

How do you balance using AI for efficiency while preserving the human essence in marketing?

How can startups with limited resources embrace audacity to stand out against well-funded competitors?

What’s one small, audacious step marketers can take tomorrow to break free from safe, transactional campaigns and spark transformational change?

<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1903080/open_sms">Send us a text</a>We dive into a thought-provoking conversation about the evolving landscape of marketing in an AI-driven world with Mark Schaefer. He emphasizes the critical importance of human creativity and the risks posed by relying solely on competence. • Exploration of themes in Mark's new book "Audacious" about the need for marketing strategies to be rooted in authenticity and emotional connections • Discussion of the overwhelming presence of AI-generated content in the marketing space and its implications • Key insights on building a culture of fearlessness and creativity within organizations • Real-world examples such as Liquid Death on how to disrupt traditional marketing messages • The concept of "everyday awe" and its importance in creating memorable marketing experiences • Emphasis on courage as a primary driver of successful marketing today Join us for a dynamic episode and listen as we unpack these insights! This episode was recorded through a <a href="https://joeri.link/descript">Descript</a> call on February 25, 2025. Read the blog article and show notes here: <a href="https://webdrie.net/audacious-how-humans-win-in-an-ai-marketing-world-with-mark-schaefer/">https://webdrie.net/audacious-how-humans-win-in-an-ai-marketing-world-with-mark-schaefer/</a>Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'

Send us a text We dive into a thought-provoking conversation about the evolving landscape of marketing in an AI-driven world with Mark Schaefer. He emphasizes the critical importance of human creativity and the risks posed by relying solely on competence.   • Exploration of themes in Mark's new book "Audacious" about the need for marketing strategies to be rooted in authenticity and emotional connections  • Discussion of the overwhelming presence of AI-generated content in the marketing space...

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Audacious: How Humans Win in an AI Marketing World – with Mark Schaefer | S5 E7