What inspired your shift to transforming Web2 loyalty with Web3 at Mojito, and how does your role as Head of Ecosystem support this?

How do ownership, trust, and personalization in Web3 redefine the brand-consumer relationship compared to Web2?

Can you share examples of how Mojito has successfully helped brands implement Web3 solutions for customer loyalty?

I know Mojito works with dynamic NFTs—can you explain to my audience how they differ from static NFTs?

Can you share examples of how dynamic NFTs can be used to build stronger brand communities?

How do you overcome skepticism from big brands in the market? I'd love to hear your thoughts.

What steps does Mojito take to help brands transition from Web2 to Web3 for brand loyalty?

What are the most effective strategies for brand loyalty and community building in Web3?

What are your thoughts on the convergence of these new technologies, and what does it mean for you?

Where can people connect with you and learn more about Mojito?

<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1903080/open_sms">Send us a text</a>Lauren Halstead, Head of Ecosystem at Mojito and former Business Development leader at Chainlink Labs, shares her passion for transforming traditional Web2 loyalty programs through innovative Web3 solutions. • Traditional brand loyalty programs fail to foster long-term consumer relationships • Web3 gives consumers ownership of their data and creates verifiable credentials of engagement • Dynamic NFTs change based on real-time data, offering interactive experiences beyond static rewards • Example: Airline NFT tickets that automatically update and compensate during delays • Web3 communities enable direct customer feedback and genuine brand advocacy • Mojito provides end-to-end support for brands transitioning to Web3 loyalty solutions • The convergence of AI and Web3 will enable hyper-personalized customer experiences • Web3 technology identifies and rewards true superfans rather than paid influencers • Brands don't need to replace existing loyalty programs – Web3 can enhance current models • Metaverse experiences provide valuable data on consumer behavior applicable to real-world marketing This episode was recorded through a <a href="https://joeri.link/descript">Descript</a> call on March 6, 2025. Read the blog article and show notes here: <a href="https://webdrie.net/ai-web3-creating-personalized-brand-experiences-that-actually-work-with-lauren-halstead/">https://webdrie.net/ai-web3-creating-personalized-brand-experiences-that-actually-work-with-lauren-halstead/</a> Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'

Send us a text Lauren Halstead, Head of Ecosystem at Mojito and former Business Development leader at Chainlink Labs, shares her passion for transforming traditional Web2 loyalty programs through innovative Web3 solutions.  • Traditional brand loyalty programs fail to foster long-term consumer relationships • Web3 gives consumers ownership of their data and creates verifiable credentials of engagement • Dynamic NFTs change based on real-time data, offering interactive experiences beyond stati...

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AI + Web3: Creating Personalized Brand Experiences That Actually Work – with Lauren Halstead | S5 E11