<p>Advertisers today seem to be focusing too heavily on being efficient when they should be focusing on how to be effective. Join Mark and Lorraine to learn the effectiveness of long-term brand building as the positioning duo follows along with Andrew Tindall’s latest presentation, Effectiveness in an Age of Efficiency.<br /><br />Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!</p>

Advertisers today seem to be focusing too heavily on being efficient when they should be focusing on how to be effective. Join Mark and Lorraine to learn the effectiveness of long-term brand building as the positioning duo follows along with Andrew Tindall’s latest presentation, Effectiveness in an Age of Efficiency.  Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

Effectiveness vs. Efficiency