<p>In this week’s Dig (In)spiration, Jess Gaedeke reflects on her conversation with Khary Campbell, VP of Consumer Research &amp; Insights at Comcast, on how creating in-context learning capabilities like virtual reality shelf sets can streamline innovation, how embedding empathy into research through real-life consumer interactions creates business value, and why asking “how might we?” is the mindset shift every insights leader needs to drive transformation.</p>

119. Dig (In)spiration: How shopper empathy drove smarter decisions at General Mills