In this episode of Founder2Founder, Aaron Spivak sits down with Jason Wong, founder of Paking Duck, a packaging company trusted by leading DTC brands like Arrae, Quest Nutrition, and Madhappy. Jason shares his journey from a teenager running affiliate blogs and viral meme businesses, to building a powerhouse in the packaging space, blending creativity with operational excellence. Jason dives into how packaging became his passion, why it’s one of the highest-leverage parts of the customer journey, and how investing in people has helped him scale multiple businesses. He also opens up about building confidence through action, earning trust through execution, and how one key mentor changed his entire trajectory. Tune in to hear Jason’s powerful insights on brand-building, mentorship, and executing with speed. Subscribe, share with a fellow founder, and leave a review if this episode resonated with you. Chapters: 01:36 – Meet Jason Wong 02:53 – How Jason fell in love with packaging 03:57 – What top CPG brands get right 05:01 – Growing up: immigrant hustle and early ambition 06:19 – Starting a blog and making $30K/month in high school 08:04 – The viral launch of the Holy Meme Bible 09:25 – Transitioning to a product business 11:47 – Launching Doe Lashes with $500 13:11 – Building with friends and early team culture 14:17 – Growing up without parents and living in a garage 15:35 – Why Jason never gave up 16:36 – Raising your ceiling through community 18:18 – Sacrifices and discipline in the early years 20:16 – Entrepreneurship and relationships 22:08 – Becoming secure in your identity 24:49 – Creating your own luck through exposure 26:36 – Meeting Michelle Phan and her mentorship 29:42 – The power of sharing stories and giving back 31:07 – Jason’s philosophy on packaging and unboxing 34:09 – Most impressive packaging Jason has seen 37:44 – 3 ways packaging makes money 41:08 – Why packaging is part of the product 42:14 – Defining success and freedom 46:16 – Achieving milestones through material rewards 47:21 – Building multiple businesses through people 50:53 – Jason’s story of finding a superstar on Upwork 53:48 – A masterclass in relationship-driven leadership 56:46 – Advice to his 23-year-old self 58:00 – Just go do it — the power of action Guest Links: Website:<a href="http://www.pakingduck.com"> www.pakingduck.com</a> Instagram: <a href="https://www.instagram.com/pug"> @pug</a> LinkedIn:<a href="https://www.linkedin.com/in/imjasonwong/"> Jason Wong</a> <a href="https://www.getsaral.com/demo">SARAL: Get your free trial here: https://www.getsaral.com/demo</a>Stay Connected! Aaron Spivak: Instagram <a href="https://www.instagram.com/spivak/">@‌Spivak</a> <a href="https://www.linkedin.com/in/aaron-spivak1/">Linkedin</a> The Founders Club Instagram <a href="https://www.instagram.com/thefoundersclub/">@‌TheFoundersClub</a> Website <a href="https://www.foundersclubofficial.com/">www.foundersclubofficial.com </a> Founder2Founder: TikTok <a href="https://www.tiktok.com/@founder2founderpodcast">@‌Founder2FounderPodcast</a> Youtube <a href="https://www.youtube.com/channel/UCKqcsrehnT78pKq9srJiLuw">@‌Founder2Founder.Podcast</a>

In this episode of Founder2Founder, Aaron Spivak sits down with Jason Wong, founder of Paking Duck, a packaging company trusted by leading DTC brands like Arrae, Quest Nutrition, and Madhappy. Jason shares his journey from a teenager running affiliate blogs and viral meme businesses, to building a powerhouse in the packaging space, blending creativity with operational excellence.  Jason dives into how packaging became his passion, why it’s one of the highest-leverage parts of the customer jou...

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