What does it take to forge impactful partnerships and achieve excellent outcomes in the tech industry? In this IAMCP Profiles in Partnership episode, Anthony Carrano and Rudy Rodriguez sit down with Natasha Reynolds, Head of Partnerships at SOCO. Natasha dives deep into the nuances of building robust partnerships and the importance of each party staying in their designated swim lanes to drive success.Throughout this episode, Anthony, Rudy, and Natasha explore:<ul><li>The Power of Strategic Partnerships: Natasha shares how SOCO leverages P2P partnerships to create mutually beneficial scenarios for clients and partners. Discover her insights on why building strong, trust-based relationships is essential and how focusing on each partner's strengths leads to better outcomes.</li><li>A Case Study in Action: Natasha details a compelling case study where SOCO partnered with an MSSP to help a wildlife hospital migrate its database to the cloud using Microsoft Power Platform. Learn about the challenges faced, the collaborative strategies employed, and the significant improvements in operational efficiency and reporting that resulted from this project.</li><li>The Role of IAMCP in Driving Success: Natasha highlights how IAMCP has supported SOCO in promoting diversity and inclusion within the tech sector. Hear how the resources and frameworks provided by IAMCP have been instrumental in advancing SOCO’s internal initiatives and overall business growth.</li><li>Advice for Effective Partnering: Natasha offers valuable advice for companies looking to build successful partnerships. She emphasizes the importance of understanding each partner’s capabilities, identifying gaps, and strategically leveraging collective strengths to achieve outstanding results.</li></ul>This episode provides actionable insights into successful partnership strategies and the critical role of collaboration in achieving client success. Natasha’s experiences and advice will inspire you to refine your approach to partnerships and harness the full potential of your professional relationships.Listener Links / Resources<a href="https://www.iamcp.org/">International Association of Microsoft Channel Partners</a> Partners:Connect with Natasha Reynolds on <a href="https://www.linkedin.com/in/natashareynolds/">LinkedIn</a>Learn more about SOCO:<a href="https://soco.com.au/"> https://soco.com.au/</a> SOCO: Overview | LinkedIn<a href="https://www.linkedin.com/company/soco-consulting/">SOCO LinkedIn</a> Show Hosts:Anthony Carrano <a href="https://www.linkedin.com/in/anthonycarrano/">LinkedIn</a>, Managing Partner at <a href="https://www.dunamismarketing.com/">Dunamis Marketing</a>Rudy Rodriguez <a href="https://www.linkedin.com/in/eljefe1austin/">LinkedIn</a>, Managing Partner at <a href="https://www.dunamismarketing.com/">Dunamis Marketing</a>

Navigating Partnerships: Radical Candor and Swim Lanes for Customer Success with Natasha Reynolds