In a recent <a href="https://current.org/2024/04/why-our-system-for-valuing-podcasts-is-broken/" target="_blank">article published by Mia Lobel</a>, ex Head of Content at Pushkin Industries, she decries the CPM model in podcasting, and that "The CPM model of advertising does not — and will not ever — work to sustain podcasting."Join us as we dive deep into this topic with two podcasting pros.Plus, Stupid Stuff in Podcasting and The Flattering Ram!Co-hosts, ( ) and Gareth Davies(<a target="_blank" href="https://x.com/garethsounds">@garethsounds on X</a>)  .Links to interesting things from this episode<ul><li><a href="https://www.linkedin.com/in/kdoyle2/">Kathy Doyle | LinkedIn</a></li><li><a href="https://independentpodcastawards.com/live/en/page/home">Independent Podcast Awards 2024</a></li><li><a href="https://www.quillpodcasting.com/">Quill Podcast Agency | High-Quality Corporate Podcast Production</a></li><li><a href="https://www.cohostpodcasting.com/">CoHost | Podcast Analytics and Audience Insights</a></li><li><a href="https://lowerstreet.co/">Podcast Production Services | Lower Street</a></li><li><a href="https://pacific-content.com/">The world's most influential branded podcasts - Pacific Content</a></li><li><a href="https://twitter.com/businessbarista/status/1784996262183370993">Alex Lieberman on X: "Unless you're an A-list celeb, big media co, or plan to sell your audience a high $ product, it makes no sense for you to launch a podcast right now." / X</a></li><li><a href="https://www.adresultsmedia.com/news-insights/how-much-do-podcast-ads-cost/">Podcast Advertising Rates [2024] | Ad Results Media</a></li><li><a href="https://podnews.net/update/audioboom-q124-revenue">Audioboom sees revenue growth</a></li><li><a href="https://current.org/2024/04/why-our-system-for-valuing-podcasts-is-broken/">Why our system for valuing podcasts is broken - Current</a></li></ul> In &amp; Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at <a href="https://www.inandaroundpodcasting.com/support" target="_blank">https://www.inandaroundpodcasting.com/support</a>, too!If you're an independent creator who would like to co-host with us, please let us know via <a href="https://twitter.com/inaroundpodcast" target="_blank">Twitter</a> and we'll get you booked!Please tell your friends that the show is available on <a href="https://inandaroundpodcasting.com/spotify" target="_blank">Spotify</a>, <a href="https://inandaroundpodcasting.com/apple" target="_blank">Apple Podcasts</a>, and <a href="https://inandaroundpodcasting.com/youtube" target="_blank">YouTube</a>, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via <a href="https://inandaroundpodcasting.com/promo" target="_blank">this quick contact form</a>, please.The podcast is also available at <a href="https://www.inandaroundpodcasting.com" target="_blank">In &amp; Around Podcasting</a>.Mentioned in this episode:A Breath of Fresh Air with Sandy KayeJoin Sandy Kaye on A Breath of Fresh Air, a podcast that brings you intimate fireside chats with music legends of the 60s, 70s, and 80s.
Note from Mark: as a rock fan... I mean... you HAVE to check out this podcast!!<a href="https://inandaroundpodcasting.com/breath">A Breath of Fresh Air</a>The Podcast Show, London, 2024Get ready for over 150 hours of content from a lineup...

Is the CPM Model in Podcasting Really Sustainable?