We hear it on all the industry podcasts and publications/newsletters: YouTube is the preferred destination for podcast listeners/viewers (and let's not get into the whole "but it's not RSS" debate). But for podcasters, it can be a different story:<ul><li>RSS feed ingestion release was left wanting in some key areas</li><li>analytics are still not provided to podcast hosting companies</li><li>to do it properly, you kinda do need proper video</li></ul> But can 2024 be the year YouTube "gets it right"?<ul><li>they've advised they're updating the API to support better hosting company integration</li><li>they've added some new podcast-specific features to YouTube Music app</li><li>they advise they've heard podcaster frustrations and are committed to better support for audio-only creators</li></ul> So, what do we think? Is 2024 the year Google gets podcasting "right" via YouTube? Join your regular hosts Mark and Danny as they ask the question: does YouTube actually care about podcasting?Links to interesting things from this episode<ul><li><a href="https://www.unilad.com/celebrity/news/mrbeast-cost-per-video-168607-20240115">MrBeast reveals the staggering amount he spends on one video</a></li><li><a href="https://thepodcastsetup.com/youtube-is-not-the-podcast-savior-youre-looking-for/">YouTube Is Not the Podcast Savior You’re Looking For</a></li><li><a href="https://www.reddit.com/r/YoutubeMusic/comments/1c0s3xs/podcast_features/">Podcast features : r/YoutubeMusic</a></li><li><a href="https://blog.youtube/news-and-events/shaping-the-future-of-podcasts/">Release Notes: Shaping the Future of Podcasts with YouTube - YouTube Blog</a></li><li><a href="https://digiday.com/media/podcasters-weigh-the-cost-benefit-of-producing-video-podcasts/">Podcasters weigh the cost-benefit of producing video podcasts - Digiday</a></li><li><a href="https://www.theverge.com/2024/1/9/24032155/youtube-podcast-rss-spotify-apple-audacy-bankruptcy">Podcasting is in its YouTube era - The Verge</a></li><li><a href="https://www.youtube.com/watch?v=6ci8PkNT9UI&amp;t=1198s">Podcast Movement Evolutions 2024 Keynote: YouTube for Podcasters</a></li></ul> In &amp; Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at <a href="https://www.inandaroundpodcasting.com/support" target="_blank">https://www.inandaroundpodcasting.com/support</a>, too!If you're an independent creator who would like to co-host with us, please let us know via <a href="https://twitter.com/inaroundpodcast" target="_blank">Twitter</a> and we'll get you booked!Please tell your friends that the show is available on <a href="https://inandaroundpodcasting.com/spotify" target="_blank">Spotify</a>, <a href="https://inandaroundpodcasting.com/apple" target="_blank">Apple Podcasts</a>, and <a href="https://inandaroundpodcasting.com/youtube" target="_blank">YouTube</a>, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via <a href="https://inandaroundpodcasting.com/promo" target="_blank">this quick contact form</a>, please.The podcast is also available at <a href="https://www.inandaroundpodcasting.com" target="_blank">In &amp; Around Podcasting</a>.Mentioned in this episode:A Breath of Fresh Air with Sandy KayeJoin Sandy Kaye on A Breath of Fresh Air, a podcast that brings you intimate fireside chats with music legends of the 60s, 70s, and 80s.
Note from Mark: as a rock fan... I mean... you HAVE to check out this podcast!!

Does YouTube Actually Care About Podcasting?