Welcome to Episode 2353 and the fourth episode of this special series focusing on the Asian Wine Market. In today’s episode, Roza Zharmukhambetova interviews Roman Chsherbakov of Eco Trade.



Key Learning Objectives:


  
Explore EcoTrade’s import strategy and its focus on premium artisanal wines



  
Learn about The Bottle, EcoTrade’s retail and on-premise project, and how it connects consumers to wine culture



  
Understand key consumer trends and identify opportunities for Italian wines in Kazakhstan’s evolving market




Asia Wine Market is a new podcast series from the Italian Wine Podcast that explores the fast-growing wine markets across Asia. Designed for wine professionals, importers, and producers, the series highlights regional trends, consumer behavior, and business opportunities for Italian wine exports.

Through 10 exclusive episodes, this series offers insights from key industry players and builds up to the Vinitaly Kazakhstan Roadshow 2025 — a strategic event connecting Italian wineries with Central Asian wine importers, sommeliers, and distributors. Whether you're looking to enter the wine market or expand your brand presence in Central Asia, this series is your starting point.



Today’s guest: Roman Chsherbakov

Roman Chsherbakov is the Business Development Officer at Eco Trade and sommelier at Nuala restaurant in Almaty. He is the current Best Sommelier of Kazakhstan (2024–25), a two-time winner of the National Blind Tasting Trophy, and a holder of the prestigious ASI Diploma. 

Eco Trade is a wine importing and distribution company founded in 2010. The company specializes in wines and spirits from small, family-owned producers around the world. With a portfolio of over 3,000 unique wines, Eco Trade champions artisanal craftsmanship, a sense of place, and the joy of discovery — offering wines that come with real stories and real people behind them. In addition to distribution, the company also owns The Bottle retail chain and a few restaurants in Almaty.



Connect:

Instagram:

https://www.instagram.com/eco.trade.kz/  

https://www.instagram.com/vin_de_roman/ 



Today’s host: Roza Zharmukhambetova

Roza Zharmukhambetova has a background in foreign languages and education. She discovered her passion for wine in Beijing, where she gained two years of experience in wine sales. Since returning to Kazakhstan, she has focused on studying Italian wine and exploring its regions. 

Roza holds certifications as an Italian Wine Ambassador (VIA), Italian Wine Scholar (WSG), Langhe Wines Ambassador (BBA), and Valpolicella Wine Specialist (VEP). She is also a member of the Kazakhstan Sommelier Association. Since late last year, she has been a member of the Italian Wine Podcast (IWP) team, contributing her passion for Italian wine.



Connect:

Facebook: https://www.facebook.com/roza.zharmukhambetova

Instagram: https://www.instagram.com/le_vin_enrose/

LinkedIn: https://www.linkedin.com/in/rozazharmukhambetova/

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Until next time, Cin Cin!

Ep. 2353 Roman Chsherbakov of Eco Trade | Asia Wine Market: Almaty Special Edition