We all think we know what a "story" is—but what is a brand story? What elements need to go into it, and what can it do for us? Master "business storyteller" Park Howell gives us his proven structure for coming up with a business story and expressing it in the clearest, most impactful way possible. Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the <a href="https://www.twitter.com/cgritmon" target="_blank">#ChatAboutBrand</a> Twitter chat. Subscribe to the <a href="http://eepurl.com/gsvnAr" target="_blank">Let's Talk About Brand Newsletter</a> that goes out every Monday to ensure you don't miss a beat! Listen to Let's Talk About Brand on your favorite podcast platform! You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts. Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts. And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.<hr /> Hosted on Acast. See <a target="_blank" href="https://acast.com/privacy">acast.com/privacy</a> for more information.

Let's Talk About Brand Story with Park Howell