If you don't have a brand positioning, you won't have a brand for long. But what is brand positioning, and what are some of its most important elements? Todd Irwin of Fazer (not "Frasier," as I erroneously pronounced it at first!) helps brands strategize their brand positioning all the time—as well as how to leverage a tactic he terms "de-positioning." We dive into what all of that means, why it's important, and how to work on it for your own brand. Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the <a href="https://www.twitter.com/cgritmon" target="_blank">#ChatAboutBrand</a> Twitter chat. Subscribe to the <a href="http://eepurl.com/gsvnAr" target="_blank">Let's Talk About Brand Newsletter</a> that goes out every Monday to ensure you don't miss a beat! Listen to Let's Talk About Brand on your favorite podcast platform! You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts. Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts. And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.<hr /> Hosted on Acast. See <a target="_blank" href="https://acast.com/privacy">acast.com/privacy</a> for more information.

Let's Talk About Brand Positioning with Todd Irwin