People aren't static, and neither are brands. But how can you keep a brand fresh without negating all the familiarity of its previous incarnation?  Designer Marisa Messick of Quill and Co. has helped create and re-create many a brand, as well as studying what has made big-brand refreshes flop or soar. She shares her tips for balancing consistency and newness, and lets us know what should never change. *** Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Listen to Let's Talk About Brand on your favorite podcast platform! You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts. Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts. And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.<hr /> Hosted on Acast. See <a target="_blank" href="https://acast.com/privacy">acast.com/privacy</a> for more information.

Let's Talk About Rebranding with Marisa Messick