This week's guest, Mel Bridger, is joining us today from the UK. Mel is a personal trainer, but she has three separate fitness brands! We're going to cover all of them, but basically, she has branded a partnership, a personal brand, and a franchise. She’s the perfect guest to be speaking with us about branding something bigger than yourself. This episode was initially broadcast as a livestream on November 6, 2020. It has been edited from its original format. *** Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Listen to Let's Talk About Brand on your favorite podcast platform! You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts. Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts. And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.<hr /> Hosted on Acast. See <a target="_blank" href="https://acast.com/privacy">acast.com/privacy</a> for more information.

Let's Talk About Branding Something Bigger Than Yourself with Mel Bridger