Introduction and Audio Fix

Todd's Return from Podfest Asia

Experiences at Podfest Asia

Sports Network Launching in the Philippines

Observations on Spotify's Absence

Podfest Asia's Venue and Attendance

Podcast Movement Evolutions Feedback

Upcoming Conference Season

Definition of a Podcast Discussion

Ambies Awards and Their Significance

AI Definitions of Podcasts

Trends in Video Podcasting

Technical Challenges with Video Equipment

The Future of Podcasting Video

Engagement and Audience Dynamics

Closing Remarks and Contact Information

The episode begins with hosts Todd Cochrane and Rob Greenlee discussing technical issues that led to a late start, including audio problems that were eventually resolved. They welcome the audience back to the “New Media Show.” Todd shares his recent experience at Podfest Asia, discussing its growing attendance, which he estimates to be double the … <a href="https://newmediashow.com/2025/04/03/what-is-a-podcast-today/">Continue reading What is a Podcast Today? →</a>
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The episode begins with hosts Todd Cochrane and Rob Greenlee discussing technical issues that led to a late start, including audio problems that were eventually resolved. They welcome the audience back to the “New Media Show.

The episode begins with hosts Todd Cochrane and Rob Greenlee discussing technical issues that led to a late start, including audio problems that were eventually resolved. They welcome the audience back to the “New Media Show.” 
Todd shares his recent experience at Podfest Asia, discussing its growing attendance, which he estimates to be double the previous year, and mentions the evolving content landscape in the Philippines. He highlights a session featuring a provocative podcast called “Too Hot to Podcast,” which caused discomfort among conservative participants. Todd notes significant investments in the Philippine podcast market, with a new sports network that is planning to launch, suggesting a dedication to funding quality content. He also comments on the disappointing absence of Spotify and the dissatisfaction expressed by local podcasters regarding Spotify’s support. 
Rob pivoted the conversation to the Podcast Movement Evolutions event in Chicago. He shares that attendance seemed lower than expected, and insights from others suggest that the event does not cater well to independent podcasters due to its timing and structure. The hosts agree that many attendees appear to be industry professionals rather than creators, complicating the event’s aim to support independent voices. 
Transitioning topics, Rob mentions the Ambie Awards, which were held alongside Podcast Movement, emphasizing the distinction between audio as a primary medium and the broader scope of what constitutes a podcast. He shares AI-generated definitions of podcasts, highlighting views that classify them primarily as audio content while acknowledging the presence of video versions. Todd concurs that RSS feed support for video podcasts is crucial but recognizes that the broader perception may not align with this. 
Todd recounts a survey he conducted in which many attendees at Podfest Asia were unaware that video podcasts could exist via RSS, underscoring the need for ongoing education in the podcasting community. 
Rob references recent discussions in a three-part audio series by Media Roundtable that also sought to define what a podcast is today, noting that the series concludes that video will play a growing role. They discuss how many platforms overlook the potential of video in the podcasting landscape. 
Throughout the episode, Todd emphasizes that while the definitions of podcasts may evolve, the key idea remains that they should ideally have an RSS feed for distribution. The hosts express the sentiment that audiences, in general, are indifferent to the technical underpinnings of how podcasts are delivered, and they share anecdotes about their experiences navigating podcast distribution platforms. 
As the conversation progresses, they delve into the tensions introduced by platform algorithms and their impact on listener engagement. Discussions about success metrics on platforms like YouTube and the changing nature of engagement reveal a broader conversation about the podcasting ecosystem’s future. 
The episode wraps up with a reiteration of Todd’s practical experiences with streaming technology and a shared understanding of the complexities of the podcasting industry today. They encourage listeners to consider the importance of both audio and video in their content strategies, underscoring the need for continued discussion and innovation in podcasting. 
Finally, Todd and Rob thank their viewers and encourage feedback and questions via email. They confirm their commitment to resuming the show at the same time next week.

New Media Show (Video)

New Media Show Live Video

Coldwater, Michigan

Todd Cochrane

Rob Greenlee

What is a Podcast Today?

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