This week, influencer, author and podcaster Cat Sims aka <a href="https://www.instagram.com/notsosmugnow/">@notsosmugnow</a> joins Pippa to pull back the curtain on the evolving world of influencer marketing. No fluff, just straight-talking insights from someone who's been in the game long enough to know what matters. Cat and Pippa delve into the changing  landscape of influencer marketing, discussing the challenges and opportunities that come with it for brands from gifting to long-term partnerships Cat shares her insights on navigating the influencer landscape, the joy of working with small businesses and her decision-making process for collaborations plus she gives her advice for small businesses looking to engage with influencers. And if that's not enough, you can get £10 off Cat and Pippa's course "How To Work With Influencers" using the code POD10 - so it's just £39! <a href="https://www.theprset.com/how-to-work-with-influencers">Find out more here</a> 00:00 Introduction to Cat Sims and Her Journey03:00 The Evolution of Influencer Marketing05:48 Using Social Media as a PR Tool11:00 Navigating Different Social Media Platforms14:07 Content Creation: Strategy vs. Spontaneity17:55 Building Relationships with Influencers22:12 Finding the Right Influencers for Your Brand25:00 Gifting Strategies for Small Businesses26:15 The Cost of Influence:28:07 Evolving Influencer Marketing: From Gifting to Partnerships30:51 Building Genuine Brand Relationships32:39 Navigating the Influencer Landscape: Challenges and Opportunities35:07 The Joy of Working with Small Brands37:09 The Primitive Power Triangle: Decision-Making in Collaborations41:00 Advice for Small Businesses: Engaging with Influencers45:00 The Future of Influencing: Writing and Broadcasting AspirationsAnd once you've had a listen you can: - Follow me on instagram <a href="https://www.instagram.com/pippa_the.pr.set/">@pippa_the.pr.set </a>or LinkedIn (<a href="https://www.instagram.com/pippa_the.pr.set/">@Pippa Goulden</a>) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look <a href="https://www.theprset.com/DIY-Membership">here </a> - Work with me 1-2-1 in my brand new <a href="https://www.theprset.com/Kickstart-Pr-Accelerator">Kickstart: The PR Accelerator</a> which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at <a href="https://www.theprset.com">www.theprset.com</a> and book a discovery call with me to chat more<a href="https://calendly.com/theprset/discovery-call"> here</a> or email me pippa@theprset.com

This week, influencer, author and podcaster Cat Sims aka @notsosmugnow joins Pippa to pull back the curtain on the evolving world of influencer marketing. No fluff, just straight-talking insights from someone who's been in the game long enough to know what matters. Cat and Pippa delve into the changing  landscape of influencer marketing, discussing the challenges and opportunities that come with it for brands from gifting to long-term partnerships   Cat shares her insights on navigating ...

12. Working With Influencers with Cat Sims