Ok bear with me, this isn't the sexiest of PR topics - but it's one that causes small biz owners to stumble as they debate whether or not they need to write one, then put it off and use it as an excuse to not get their PR done (I see you).  In this episode, I'm jumping it to tell you everything you need to know about press releases included: - What a press release actually is - Whether you need a press release (and if you don't what you might need instead) - Why you should look at the press releases role as the supporting actor rather than the lead role - The format your press release should be in - How to incorporate it into your pitch  And once you've had a listen you can: - Follow me on instagram <a href="https://www.instagram.com/pippa_the.pr.set/">@pippa_the.pr.set </a>or LinkedIn (<a href="https://www.instagram.com/pippa_the.pr.set/">@Pippa Goulden</a>) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look <a href="https://www.theprset.com/DIY-Membership">here </a> - Work with me 1-2-1 in my brand new <a href="https://www.theprset.com/Kickstart-Pr-Accelerator">Kickstart: The PR Accelerator</a> which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at <a href="https://www.theprset.com">www.theprset.com</a> and book a discovery call with me to chat more<a href="https://calendly.com/theprset/discovery-call"> here</a> or email me pippa@theprset.com

Ok bear with me, this isn't the sexiest of PR topics - but it's one that causes small biz owners to stumble as they debate whether or not they need to write one, then put it off and use it as an excuse to not get their PR done (I see you).   In this episode, I'm jumping it to tell you everything you need to know about press releases included: - What a press release actually is - Whether you need a press release (and if you don't what you might need instead) - Why you should look at the p...

18. Press Releases Demystified: Your Complete Guide to When and Why You Need One (and when and why you don't)