Brian and Parker dive into how strategic marketing investment can drive real growth for auto repair shops. Parker shares how increasing his marketing spend transformed his business, leading to record-breaking profits and industry recognition. They discuss why many shop owners hesitate to spend more on marketing and how cutting back can actually slow growth.They break down the balance between brand-building and direct response marketing, highlighting how both contribute to long-term success. Parker shares insights from industry peer groups and how analyzing successful shops’ financials helped him refine his own strategy. They also explore how even small adjustments in marketing spend can make a big impact.They explain what it takes to turn marketing into a growth engine, from increasing car count to boosting profitability. With real-world insights and proven strategies, they make the case for why now is the time for shop owners to commit to smarter marketing investments.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at<a href="http://repairpal.com/shops" target="_blank">RepairPal.com/shops</a>.Declined repairs don’t have to be lost revenue. AppFueled’s call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at <a href="http://appfueled.com" target="_blank">appfueled.com </a>Lagniappe (Books, Links, Other Podcasts, etc)<a href="https://automotivetrainingevents.com/event/vision/" target="_blank">VISION Hi-Tech Training &amp; Expo</a>Show Notes with Timestamps How To Get In Touch<a href="https://www.facebook.com/groups/autorepairmarketingmastermind" target="_blank">Join The Auto Repair Marketing Mastermind Group on Facebook</a><a href="https://shopmarketingpros.com/meet-the-pros/" target="_blank">Meet The Pros</a><a href="https://www.facebook.com/shopmarketingpros/" target="_blank">Follow SMP on Facebook</a><a href="https://www.instagram.com/shopmarketingpros/" target="_blank">Follow SMP on Instagram</a><a href="http://shopmarketingpros.com/book" target="_blank">Get The Ultimate Guide to Auto Repair Shop Marketing Book</a> <a href="mailto:podcast@shopmarketingpros.com" target="_blank">Email Us Podcast Questions or Topics </a>Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many othersThanks to our Partners,RepairPal at <a href="https://repairpal.com/shops" target="_blank">https://repairpal.com/shops</a>. Quality Car Repair. Fair Price Guarantee.App Fueled at <a href="https://appfueled.com/" target="_blank">appfueled.com</a>. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”<a href="https://aftermarketradionetwork.com/" target="_blank">Aftermarket Radio Network</a><a href="https://remarkableresults.biz/" target="_blank">Remarkable Results Radio Podcast</a> with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

You're Not Spending Enough Money On Marketing [E146] - The Auto Repair Marketing Podcast