Thanks to our Partners, NAPA TRACS, and Today's Class
Mike Coley and George Arrants from the ASE Education Foundation address the ongoing technician shortage in the automotive industry. They highlight the importance of education, mentoring, and industry involvement in developing career-ready talent. Coley discusses how ASE certification improves retention and productivity, while Arrants emphasizes the value technicians place on a positive shop culture and proper equipment. The episode urges shop owners to actively support schools, nurture entry-level talent, and create environments that promote long-term career development.

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<div>Mike Coley and George Arrants, <a href="https://www.aseeducationfoundation.org/" target="_blank">ASE Education Foundation: https://www.aseeducationfoundation.org/</a></div>
</div>
Show Notes:

<ul>
 	<li><a href="https://youtu.be/xTZTxFbYC2A" target="_blank">Watch Full Video Episode</a></li>
 	<li>Technician Shortage Discussion (00:00:00)</li>
 	<li>Always Be Recruiting (00:03:43)</li>
 	<li>Hiring Challenges (00:05:07)</li>
 	<li>Importance of Career Path (00:06:17)</li>
 	<li>Understanding Technician Turnover (00:09:11)</li>
 	<li>Evaluating Technicians (00:14:11)</li>
 	<li>Engaging with Schools (00:15:27)</li>
 	<li>Importance of Brand Recognition (00:16:30)</li>
 	<li>Career Fair Engagement (00:18:41)</li>
 	<li>Understanding Young Workers' Needs (00:22:00)</li>
 	<li>Role of ASE in Education (00:23:42)</li>
 	<li>Aligning Education with Industry Needs (00:26:54)</li>
 	<li>Impact of Accreditation (00:29:03)</li>
 	<li>Elevating Student Expectations (00:33:17)</li>
 	<li>Industry Accountability (00:34:14)</li>
 	<li>Success Stories in Education (00:36:24)</li>
 	<li>Turnover and Technician Shortage (00:38:12)</li>
 	<li>Benefits of ASE Certification (00:38:25)</li>
</ul> 
Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at <a href="http://napatracs.com/" target="_blank">http://napatracs.com/</a>

Thanks to our Partner, Today's Class

Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at <a href="https://www.todaysclass.com/" target="_blank">https://www.todaysclass.com/</a>

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