DescriptionIn this episode, Ryan discusses the importance of testimonials and how to use them effectively in marketing to turn them into lead-generating assets rather than just “nice to have” content. Ryan provides tips on acquiring testimonials, including giving clients a structure to follow. He also emphasises the need for both long and short versions of testimonials and suggests various places to use them. Ryan concludes by showcasing a company that uses testimonials exceptionally well.Takeaways<ul><li>Common mistakes with testimonials include being too broad or generic and not using them enough.</li><li>When acquiring testimonials, provide clients with a structure to follow and offer to write the testimonial for them.</li><li>Create both long and short versions of testimonials for different marketing purposes.</li><li>An example of a company that uses testimonials brilliantly.</li></ul>Join the SaaS Marketing Weekly Newsletter here: <a href="https://saasmarketingweekly.com/">https://saasmarketingweekly.com/</a> Check out Ryan’s agency, Rocket SaaS, here: <a href="https://rocket-saas.io/">https://rocket-saas.io/</a> Send podcast guest pitches to: <a href="mailto:info@rocket-saas.io">info@rocket-saas.io</a>

DescriptionIn this episode, Ryan discusses the importance of testimonials and how to use them effectively in marketing to turn them into lead-generating assets rather than just “nice to have” content. Ryan provides tips on acquiring testimonials, including giving clients a structure to follow. He also emphasises the need for both long and short versions of testimonials and suggests various places to use them. Ryan concludes by showcasing a company that uses testimonials exceptionally well.Tak...

#08: Unbeatable Formula to Turn Testimonials Into Lead Drivers