Harry Morton

Introduction and Host's Journey

Introducing the Special Guest

Guest's Background and Podcasting Journey

Challenges and Learnings in Podcasting

Innovative Podcast Formats

Exploring Fictional Podcasts

Challenges of Pitching Creative Podcasts to Brands

Understanding Brand Goals in Podcasting

Creating Engaging Content for Brand Awareness

The Power of Fictional Podcasts

Competing for Listener Attention

Measuring Podcast ROI: Beyond Downloads

Using Podcasts for Networking and Business Development

The Value of Independent Podcasting

Reflections on the Podcasting Industry

Conclusion and Final Thoughts

“In podcasting, it’s not about downloads; it’s about creating meaningful engagement.” I talk with Harry Morton, founder of Lower Street Media, to explore the future of brand storytelling through podcasting. With over 7,000 episodes produced and high-profile clients like PepsiCo and Fidelity, Harry shares insider strategies for using podcasting to build brand credibility, boost audience loyalty, and attract high-quality leads.Together, we dive into why podcasting is about more than just download numbers—it’s about creating meaningful engagement and forming emotional connections with listeners. Harry explains how narrative-driven podcasts can stand out, even in “dry” industries, by crafting unique experiences. If you're a brand, entrepreneur, or podcast creator looking to take your podcast to the next level, this episode is packed with actionable insights to help you make an impact. Key Takeaways<ul><li>Understanding Podcast ROI Beyond Downloads – Discover why listen time and engagement are more valuable than download numbers.</li><li>The Power of Storytelling in B2B Podcasts – Tips on creating emotional narratives in “dry” industries to increase listener engagement.</li><li>Account-Based Marketing through Podcasting – Use your podcast to network with potential clients and create new business opportunities.</li><li>Why Narrative-Driven Formats Outperform Interviews – The benefits of producing narrative-rich podcasts to differentiate your brand.</li><li>Using Podcasts to Showcase Brand Creativity – How to build compelling audio stories for risk-averse industries like banking.</li></ul> Chapters &amp; Timestamps02:00 - Harry’s Journey to Podcasting – From music production to launching Lower Street Media. 10:00 - Why brands should consider narrative-driven podcasting. 12:00 - Finding the emotional core in every story. 18:00 - How to pitch creative podcast ideas to conservative clients. 20:00 - Why listen time and engagement are the real metrics. 23:00 - Turning guests into clients through podcasting.<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2220199/open_sms">Send us a text</a><a href="https://sevenmillionbikes.com/special-introductory-offer/">Save Frustration. And time! </a>Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy <a href="https://sevenmillionbikes.com/special-introductory-offer/">Audio Episodes Edited for ONLY $27! Save $127!!</a> Need a stunning new logo for your brand? Or maybe a short animation? <a href="https://bit.ly/3xU8vWR">Whatever you need, you can find it on Fiverr.</a> I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! <a href="https://calendly.com/sevenmillionbikespodcasts">Book a call now!</a>

“In podcasting, it’s not about downloads; it’s about creating meaningful engagement.” I talk with Harry Morton, founder of Lower Street Media, to explore the future of brand storytelling through podcasting. With over 7,000 episodes produced and high-profile clients like PepsiCo and Fidelity, Harry shares insider strategies for using podcasting to build brand credibility, boost audience loyalty, and attract high-quality leads.Together, we dive into why podcasting is about more than just d...

Buzzsprout

Smarter Podcasting: Making Podcasts Better

From Good to Unforgettable: Reinventing Podcasts for Brand Impact with Harry Morton