Key Takeaways<ul><li>Chris built Happy Hub Marketing to create a more transparent and positive marketing experience for clients.</li><li>The agency offers both direct-to-consumer services and white-label paid media support for other agencies.</li><li>The white-label model was added to fill a gap in the market and avoid some of the frustrations that come with early-stage DTC clients.</li><li>Working with agencies allows for a more streamlined, strategic relationship due to shared marketing fluency.</li><li>A major challenge in white labeling is maintaining consistency and detail in deliverables to avoid breaking agency-client trust.</li><li>Happy Hub offers a free first month trial to vetted agency partners, which has resulted in a strong ROI and high close rate.</li><li>Owners (Chris and Samantha) stay heavily involved in onboarding, ensuring continuity of care and high-quality handoffs.</li><li>Operationally, the team is lean and efficient, with strong processes and organization, allowing for seamless scaling.</li><li>One key shift was moving from international contractors to a 100% U.S.-based team for better communication and cultural alignment.</li><li>Team members are paid hourly with full flexibility, attracting entrepreneurial, high-performing talent.</li><li>Creative strategy is evolving: Happy Hub combines polished product imagery with fast-paced, social-style editing to outperform standard UGC ads.</li><li>Chris emphasizes the importance of proactive client experience design and warns against the "sell first, build later" mindset.</li></ul>Check out Chris' agency here:<a href="https://happyhubmarketing.com/">https://happyhubmarketing.com/</a> <a href="https://www.agencyuplift.co/vault">https://www.agencyuplift.co/vault</a> Sean’s Links: 🔗 <a href="https://www.linkedin.com/in/sean-lang-marketer/">Sean Lang on LinkedIn</a> 🌐 <a href="https://www.agencyuplift.co/group">Agency Uplift Skool Group</a> 🛒 <a href="https://www.socialcommerceclub.com">Social Commerce Club</a>

Key Takeaways Chris built Happy Hub Marketing to create a more transparent and positive marketing experience for clients.The agency offers both direct-to-consumer services and white-label paid media support for other agencies.The white-label model was added to fill a gap in the market and avoid some of the frustrations that come with early-stage DTC clients.Working with agencies allows for a more streamlined, strategic relationship due to shared marketing fluency.A major challenge in white la...

Ep 13: How Happy Hub Built a High-Trust White Label Model, with Chris Suglia