Key Takeaways<ul><li>SEO Army is a white-label SEO agency helping other agencies expand their SEO offerings.</li><li>They specialize in content-based SEO, backlinking, technical on-page fixes, and SEO audits.</li><li>Content remains time-consuming even with AI; brand tone and formatting still require human oversight.</li><li>SEO Army has worked across a wide range of industries including legal, SaaS, medical, and travel.</li><li>Sully transitioned from a startup VP to launching his agency, initially called Writer Army, in 2016.</li><li>The first major client milestone—producing high-volume content—validated going full-time.</li><li>Focusing on a specific ICP (Ideal Client Profile) was key to scaling and escaping operational chaos.</li><li>Many agency owners delay choosing a niche due to the fear of turning away business, but it’s necessary for clarity and growth.</li><li>SOPs (standard operating procedures) and systems are critical—adding team members without them leads to inefficiency.</li><li>Agencies often mistake “being busy” for needing to hire more people instead of first streamlining operations.</li><li>Hiring should be a last resort—start by auditing time use, optimizing processes, and leveraging automation.</li><li>SEO Army uses AI for keyword research, competitor analysis, and content outlines—but not to write the content itself.</li><li>Their backlink strategy is built around high-quality PR opportunities, local SEO, and real editorial outreach—not link farms.</li><li>SEO Army offers fully white-labeled SEO solutions, including free branded audits and case study support to help agencies close deals.</li></ul>Check out Sully's agency here: <a href="https://seoarmy.co/">https://seoarmy.co/</a> Get the Growth Spotlight Vault for free and start turning casual client convo's into referrals: <a href="https://www.agencyuplift.co/vault">https://www.agencyuplift.co/vault</a> Sean’s Links: 🔗 <a href="https://www.linkedin.com/in/sean-lang-marketer/">Sean Lang on LinkedIn</a> 🌐 <a href="https://www.agencyuplift.co/group">Agency Uplift Skool Group</a> 🛒 <a href="https://www.socialcommerceclub.com">Social Commerce Club</a>

Key Takeaways SEO Army is a white-label SEO agency helping other agencies expand their SEO offerings.They specialize in content-based SEO, backlinking, technical on-page fixes, and SEO audits.Content remains time-consuming even with AI; brand tone and formatting still require human oversight.SEO Army has worked across a wide range of industries including legal, SaaS, medical, and travel.Sully transitioned from a startup VP to launching his agency, initially called Writer Army, in 2016.The fir...

Ep 14: Finding Your Niche & Streamlining with SOPs: Lessons from Sully Chaudhary of SEO Army