Today, we’re joined by Krista Lastrina, the owner of Lastrina Girls Bridal Salon, who shares her journey of building a successful, inclusive bridal business in the heart of Middletown, Connecticut. From her passion for making every bride feel their most beautiful to lessons learned in empathy and customer care, Krista’s story is one of resilience, creativity, and community. Whether you’re a bride-to-be, a fellow business owner, or just someone who loves a good entrepreneurial story, this episode has something for you.Book your appointment with Krista today at <a target="_blank" href="https://lastrinagirls.com/">https://lastrinagirls.com/</a> <a target="_blank" href="https://www.instagram.com/lastrinagirlsbridalsalon/">https://www.instagram.com/lastrinagirlsbridalsalon/</a>Key Topics:<ul><li>Leading with Empathy: Krista shares how putting yourself in the customer’s shoes and taking ownership can turn challenging situations into opportunities to build trust.</li><li>Inclusivity in Action: The importance of size inclusivity and ensuring every bride, regardless of their size, can find a dress that makes them feel beautiful.</li><li>The Power of Referrals: Why a trusted referral is the ultimate compliment and how Krista shows gratitude to those who send clients her way.</li></ul>Takeaways:<ol><li>Empathy and Validation Matter: Acknowledge frustration, take ownership, and lay out clear expectations for resolution.</li><li>Inclusivity is a Commitment: It’s not just a buzzword; it’s about ensuring every client feels seen and valued.</li><li>Slow and Steady Wins the Race: Growth doesn’t have to be overnight; strategic, thoughtful progress leads to sustainable success.</li></ol>Melissa @ deMelis Atelier <a target="_blank" href="https://demelisatelier.com/">https://demelisatelier.com/</a>Matt @ Bards <a target="_blank" href="https://www.bardsclothing.com/our-story">https://www.bardsclothing.com/our-story</a>

Krista Lastrina: Building Empathy and Inclusivity into Bridal Business Success