Join host Karl Pontau as he sits down with Todd Nilson, founder of Clocktower Advisors, to explore why your business needs genuine community—not just another social media following.What You'll Discover:The Community vs. Audience Game-Changer: Why treating customers like passive observers is leaving money on the table, and how real engagement transforms one-time buyers into lifelong advocates.The Resilience Factor: How online communities act as your early warning system for market disruptions and create an "unfair advantage" over competitors who are still stuck in broadcast mode.Beyond the Platform: Todd breaks down why you can't just "turn on" a community—the critical planning steps that separate thriving spaces from digital ghost towns.Real Success Story: From a simple database request to a thriving collaboration hub for engineering professors nationwide—proof that listening to your community transforms good ideas into great ones.Perfect For:Business leaders tired of the endless chase for new customersMarketing teams ready to move beyond "spray and pray" tacticsAnyone who suspects there's more to customer loyalty than discount codesThe Bottom Line? Your customers crave connection, not just content. Todd shows you exactly how to give it to them.===You can connect with Todd Nilson here:<a target="_blank" href="https://clocktoweradvisors.com">https://clocktoweradvisors.com</a><a target="_blank" href="https://www.talentled.co">https://www.talentled.co</a>You can connect with Karl Pontau here:<a target="_blank" href="http://www.thehumanconnectionpodcast.com">www.thehumanconnectionpodcast.com</a><a target="_blank" href="https://www.linkedin.com/in/kpontau">https://www.linkedin.com/in/kpontau</a>Please like, subscribe, and share this episode with somebody you care about!

Why Your Business Needs Community, Not Just Customers with Todd Nilson