Introduction and Guest Introduction

Role and Responsibilities at BBC Studios

Exploring BBC Brands and Bluey's Success

Bluey's Distribution and YouTube Strategy

Building a Global Brand

Challenges in Children's Media

Future of Kids' Brands and Conclusion

In this episode of "Chatting at SXSW", Evan Shapiro speaks with Nicki Sheard, CEO of Brands and Licensing at BBC Studios, about how the company monetizes its vast content library globally. Sheard highlights the success of Bluey, which was the most-streamed TV show in the U.S. in 2024 and has grown into a massive franchise with consumer products, stage shows, a movie in development, and upcoming integration into Disney parks. BBC Studios strategically distributes its brands, including Doctor Who, Top Gear, and BBC Earth, across multiple platforms—linear TV, streaming, social media, and YouTube, where it now has 90 active channels. Sheard discusses how digital-first content can fuel traditional broadcast deals and how multi-platform exposure is essential for building lasting franchises. While some kids' brands originate online and transition to traditional media, she notes that long-term success still depends on content quality and authenticity.Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8Connect with us on Linkedin: Evan Shapiro - <a href="https://www.linkedin.com/in/eshap-media-cartographer/details/experience/">https://www.linkedin.com/in/eshap-media-cartographer/</a> Marion Ranchet - <a href="https://www.linkedin.com/in/marionranchet/">https://www.linkedin.com/in/marionranchet/</a>Newsletters: Marion Ranchet - <a href="https://marionranchet.substack.com/">https://marionranchet.substack.com/</a> Evan Shapiro - <a href="https://eshap.substack.com/">https://eshap.substack.com/</a>
<ul><li>(00:00) - Introduction and Guest Introduction</li>
<li>(00:17) - Role and Responsibilities at BBC Studios</li>
<li>(00:49) - Exploring BBC Brands and Bluey's Success</li>
<li>(02:06) - Bluey's Distribution and YouTube Strategy</li>
<li>(03:52) - Building a Global Brand</li>
<li>(04:35) - Challenges in Children's Media</li>
<li>(05:16) - Future of Kids' Brands and Conclusion</li>
</ul>

CHATTING AT SXSW: Nicki Sheard | BBC Studios