Fiona Hepher is the Co-Founder and CEO of Sansorium, a North American marketplace and agency dedicated to award-winning alcohol-free wine, spirits, and aperitifs sourced globally. Over the past decade, her professional journey has been a testament to her unwavering dedication to fostering a positive and lasting impact on everyone’s well-being. Her career spans diverse landscapes, from orchestrating empathy-driven community experiences in Dubai to the expansion of Saje Natural Wellness' educational marketing program across North America to reshaping societal perspectives on health and wellness at One &amp; Body. Today, Fiona challenges norms entrenched in a multi-billion dollar industry, charting a new course where alcohol isn’t the center of every occasion.

In this episode, Fiona and Viktor will discuss building a marketplace without Facebook ads, the Logistics of importing from Europe and Asia, the importance of consistency and branding and a healthy approach to toxic hustle culture.


The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder &amp; CEO of Markademics, and co-founder of a 7-figure e-commerce store.

Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential!

Follow Fiona on social media:
https://www.linkedin.com/in/fionahepher/ 
https://www.instagram.com/fionahepher/ 
https://www.instagram.com/sansorium__/ 

Follow Viktor:
 https://www.instagram.com/viktor.stoilov.official/    
https://www.linkedin.com/in/viktor-stoilov/ 
Follow Markademics:
https://www.instagram.com/markademics/ 
https://linkedin.com/company/markademics 
 


We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh, and Sebastian Szalinski. You can check them out in this playlist -   



Markademics - an E-commerce agency specializing in performance marketing for D2C brands. 
✅ Over $3 million in invested Ad spend on Facebook alone
✅ Managed the ads or consulted 100+ brands in 15+ markets.
✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call:
https://markademics.com/

Thank you for listening to the podcast! More episodes to come!

Timestamps:
2:23 Starting out
7:02 Importing from Europe and Australia
9:07 Testing the Market and the Strategy
12:52 Numbers game and traps of importing
18:30 Marketing Strategy and Building Community
22:52 No Facebook Ads
29:58 Building a brand and an offline community
34:50 The Importance of Consistency and Branding
44:23 Fiona’s mindset on entrepreneurship and hustle
57:30 Recommended Books
1:05:26 Fiona’s Vision for the Future


Two Ecomm Experts formerly known as The Markademics Podcast

Growing an e-commerce marketplace through offline marketing ft. Fiona Hepher| S2 EP7