Intro

Transition from Retail to E-commerce

Balancing Website, Amazon and Retail Sales

Expanding to the UK and Amazon Central

Transition from Amazon Vendor Central to Seller Central

Key principles for success on Amazon in 2024

Marketing and Sales on Amazon

Working with experts

Growing on Shopify and TikTok

Formula for Using Influencers Profitably

Tracking Influencer Performance and Commission Payouts

Key elements for growth, Favorite books and Sources of Information

We introduce Matthew Gohl, the CEO of Santevia, a brand that has had tremendous success in transitioning from retail to an e-commerce store. Raised in Vancouver with a love for skiing, Matthew attended the University of Victoria in Canada studying business and spent a year in Beijing on an academic exchange. After university, he moved to London, England, to work in the tech industry, later founding an agritechnology firm. Eventually, Matthew returned to Canada to work in his family business, Santevia, eventually becoming CEO. Leveraging his international experience and background in tech Matthew is driving growth online in the mineralized water filtration company, serving markets in Canada, the USA, and the United Kingdom.

In this episode, Matthew and Viktor will discuss transitioning from retail to e-commerce, the specifics of selling on Amazon, growing on Shopify and Tiktok, a formula for using influencers profitably and tracking influencer performance and commission payouts. 


The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder &amp; CEO of Markademics, and co-founder of a 7-figure e-commerce store.

Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential!

Follow Matthew on social media:
<a href="https://twitter.com/MattGohl  ">
<a href="https://www.linkedin.com/in/mattgohl/ ">



Follow Viktor:
<a href="https://www.linkedin.com/in/viktor-stoilov/ ">
<a href=" https://www.instagram.com/viktor.stoilov.official/ ">
Follow Markademics:
<a href="https://www.instagram.com/markademics/ ">
 <a href="https://linkedin.com/company/markademics ">


We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh, and Sebastian Szalinski. You can check them out in this playlist -   

 • The Markademics podcast Season 1   

Markademics - an E-commerce agency specializing in performance marketing for D2C brands. 
✅ Over $3 million in invested Ad spend on Facebook alone
✅ Managed the ads or consulted 100+ brands in 15+ markets.
✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call:
<a href="https://markademics.com/">
Thank you for listening to the podcast! More episodes to come!

Timestamps:
(0:00) Intro
(4:00) Transition from Retail to E-commerce
(12:47) Balancing Website, Amazon and Retail Sales
(18:13) Expanding to the UK and Amazon Central
(20:23) Transition from Amazon Vendor Central to Seller Central
(29:12) Key principles for success on Amazon in 2024
(32:11) Marketing and Sales on Amazon
(39:22) Working with experts
(43:25) Growing on Shopify and TikTok
(50:02) Formula for Using Influencers Profitably
(55:26) Tracking Influencer Performance and Commission Payouts
(59:33) Key elements for growth, Favorite books and Sources of Information</a></a></a></a></a></a></a>

We introduce Matthew Gohl, the CEO of Santevia, a…

Two Ecomm Experts: A Markademics Podcast

Retail, Amazon, and Influencer Marketing in 2024 ft. Matthew Gohl | S2 EP6 | Two Ecomm Experts