Live from Adobe Summit in Las Vegas, in this bonus triple header, Jon speaks with Colin Fleming (ServiceNow), Stacy Martinet (Adobe) and Billy Seabrook (IBM) about the hot topic in marketing today, AI, and what a new wave of agentic AI technology means for marketers.Timestamps00:00 - Intro 00:51 - Part 1: Colin Fleming 01:51 - The things people don’t understand about B2B marketing 03:32 - How AI is having an impact on marketing 05:29 - ServiceNow’s relationship with Adobe 06:21 - Advice to marketers to stay on cutting edge of AI 08:47 - Part 2: Billy Seabrook IBM 09:17 - Where are we on this AI journey 11:31 - Principles of an effective campaign using AI 13:02 - How effective has AI been for IBM 18:16 - What’s next when AI at scale becomes the norm? 21:08 - AI: a threat or an opportunity? 22:06 - Part 3: Stacy Martinet 22:33 - Stacy’s role at Adobe 23:18 - What makes great marketing for marketers? 24:12 - Communicating all the changes in marketing (specifically with AI) 25:15 - What is Agentic AI and what are it’s use cases? 28:27 - How technology is used to enhance creativity 30:31 - Tips on how to utilize agentic AI 31:43 - How to future proof our marketing 32:48 - What goes into creating an event like Adobe Summit 00:00 - Intro 00:51 - Part 1: Colin Fleming 01:51 - The things people don’t understand about B2B marketing 03:32 - How AI is having an impact on marketing 05:29 - ServiceNow’s relationship with Adobe 06:21 - Advice to marketers to stay on cutting edge of AI 08:47 - Part 2: Billy Seabrook IBM 09:17 - Where are we on this AI journey 11:31 - Principles of an effective campaign using AI 13:02 - How effective has AI been for IBM 18:16 - What’s next when AI at scale becomes the norm? 21:08 - AI: a threat or an opportunity? 22:06 - Part 3: Stacy Martinet 22:33 - Stacy’s role at Adobe 23:18 - What makes great marketing for marketers? 24:12 - Communicating all the changes in marketing (specifically with AI) 25:15 - What is Agentic AI and what are it’s use cases? 28:27 - How technology is used to enhance creativity 30:31 - Tips on how to utilize agentic AI 31:43 - How to future proof our marketing 32:48 - What goes into creating an event like Adobe Summit

AI agents - personalisation, productivity & performance with Adobe, ServiceNow and IBM