Seth Matlins is the Managing Director of the Forbes Forbes CMO Network, where he oversees the annual Forbes World's Most Influential CMOs List, the Forbes Entrepreneurial CMO 50 List, the Forbes CMO Summit, the Forbes European CMO Summit, and an expanding marketing content portfolio. Seth is an award-winning marketer, who has spent a career in and advising the C-suite of dozens of the 100 most valuable brands globally.Timestamps00:00 - Intro 00:45 - Seth’s new podcast 02:58 - Why are there not enough CMOs becoming CEOs 05:28 - Marketing needs much better marketing 07:36 - Seth’s career history 08:00 - Working jobs that have never existed before 11:41 - Scars from being a failed entrepreneur 13:24 - Making unexpected connections between fields 18:23 - Why organisations need to trust their marketers 20:26 - What makes a CMO influential 26:29 - Everyone is a brand manager 28:35 - How CMOs can be more influential 35:13 - The world’s most entrepreneurial CMOs 41:12 - What makes a CMO entrepreneurial 46:22 - Doing a lot with little 47:02 - What is changing for CMOs in 2025

Forbes guide to being an influential CMO - Seth Matlins