In our first Deep Dive interview Julie talks to Georgia Mappin, the Managing Director of Aunty Donna, Haven’t You Done Well Productions and Grouse House. They discuss how the company has created a new business model by leaning into digital platforms, ensuring they have DTA (direct to audience) relationships and how they are helping to shape the future of Australian comedy. Listen to this episode if you are interested in:- New business models for the screen industry- Sustainability in the online and digital space- How to build an audience first brand- Platform agnostic brand growth- Emerging comedy and talent in Australia- The power of passionate ‘niche’ audiences and how to cultivate them Websites:<ul><li><a href="https://www.haventyoudonewell.com/" target="_blank">Haven’t You Done Well</a></li></ul><ul><li><a href=" https://www.auntydonna.com/" target="_blank">Aunty Donna</a></li></ul><ul><li><a href="https://www.youtube.com/channel/UCNuaFLcbAeycQAIAW5s7T0Q" target="_blank">Grouse House</a></li></ul> Project Links:<ul><li><a href="⁠https://iview.abc.net.au/show/aunty-donna-s-coffee-cafe⁠" target="_blank">Aunty Donna’s Coffee Cafe</a> (ABC)</li></ul><ul><li><a href="⁠https://www.youtube.com/watch?v=1t9rIgDVRYE⁠" target="_blank">The Most Upsetting Guessing Game in the World (Grouse House)</a></li></ul><ul><li><a href="⁠https://campaignbrief.com/the-sun-is-not-your-friend-in-slather-spf-spot-via-sickdogwolfman-havent-you-done-well/⁠ " target="_blank">The Sun is Not Your Friend </a></li></ul> ---00:00 Understanding Audience Engagement00:37 Introduction to Georgia Mappin and Haven't You Done Well Productions01:04 The Evolution of Aunty Donna and Haven't You Done Well Productions02:43 Challenges and Strategies in Comedy Production06:35 The Role of Grouse House in Alternative Comedy12:16 Audience-Centric Production and Marketing21:04 The Future of Comedy and Media Consumption23:14 Opportunities and Risks in Australian Comedy27:36 Innovations and Trends in the Screen Industry30:12 Advice for Aspiring Producers and Comedians31:33 The Importance of Collaboration and Networking32:44 Sustainable Revenue Models in Production34:06 Big Ideas for the Future of the Industry37:39 Conclusion and Acknowledgements ---This Deep Dive interview is hosted by <a href="https://www.linkedin.com/in/julieeckersley/" target="_blank">⁠Julie Eckersley⁠</a><a href="https://linkedin.com/in/kirstystark" target="_blank">⁠</a>.Produced &amp; edited by <a href="https://www.linkedin.com/in/leonie-marsh-868b96166/" target="_blank">⁠Leonie Marsh⁠</a>.---This episode is proudly brought to you by <a href="https://www.screenvixens.com/" target="_blank">⁠Screen Vixens⁠</a>, <a href="https://www.crewhq.com.au/" target="_blank">⁠CrewHQ⁠</a> &amp; <a href="https://www.expandingmedia.org/" target="_blank">⁠Expanding Media⁠</a>.

003 - Deep Dive with Georgia Mappin: Building a Future Proof Business in the Digital Age