Ipshita Kumar is the VP of Brand Innovation of Hype Partners, a well-known Web3 marketing agency working with some of the biggest brands in Web3 like Ledger, Polygon, and Chiliz. Ipshita made her way up via marketing and later cofounding her own business Lemonade, which began as an in-person events company and is now an NFT ticketing platform.
Ipshita talks to Lauren about reverse engineering other brands’ Web3 strategies, developer relations in Web3, and how to futureproof your business in a time of change and relentless innovation.
 
LINKS:
Grab your free Web3 cheat sheet from MDRx: <a href="https://mdrx.tech/resources/web3-cheat-sheet/">https://mdrx.tech/resources/web3-cheat-sheet/</a> 
Ipshita Kumar on LinkedIn: <a href="http://www.linkedin.com/in/ipshita-kumar">www.linkedin.com/in/ipshita-kumar</a> 
Hype Partners website: <a href="https://www.hy.pe">https://www.hy.pe</a> 
Follow Women of Web3 for the latest news, events, job posts, and learning resources: <a href="https://twitter.com/womenofweb3co">https://twitter.com/womenofweb3co</a>   
Women of Web3 website: <a href="http://www.womenofweb3.co">www.womenofweb3.co</a>   
 
JOBS IN WEB3:
Get a role in web3 on the Women of Web3 jobs board, or apply to be in our Talent Collective: <a href="http://www.womenofweb3.co/jobs">www.womenofweb3.co/jobs</a>   
 
CREDITS:
Host: Lauren Ingram
Producer: Alex Lane

How to reverse engineer a Web3 strategy, with Ipshita Kumar