Greg Twemlow's article "CEO’s Field Guide to AI-Powered Corporate Growth," presents AI as a transformative force posing both significant threats and opportunities for organisations in 2025. The author argues that many companies are failing to realise AI's true potential by treating it superficially, a state he terms "Drift." Instead, organisations must learn to "think with" AI, progressing through a "Six-D Spiral" to reach "Discernment," the stage of deep, strategic engagement. A fundamental step in this process is providing AI access to an organisation's collective body of work at individual, team, and company levels to build context and a valuable knowledge base, moving users from being AI "Freelancers" to strategic "Managers" who actively collaborate with the technology to unlock significant value and achieve Breakout Autonomy. <a href="https://gregtwemlow.medium.com/ceos-field-guide-to-ai-powered-corporate-growth-84da456534d6" target="_blank">Read the article.</a>

Greg Twemlow's article "CEO’s Field Guide to AI-Powered Corporate Growth," presents AI as a transformative force posing both significant threats and opportunities for organisations in 2025. The author argues that many companies are failing to realise...

CEO's Field Guide to AI-Powered Growth