Key Takeaways:<ul><li>Sean's former agency scaled past $1M in revenue using a podcast, despite a weak sales team.</li><li>The podcast evolved from unfocused content to a strategic lead generation tool for direct-to-consumer (DTC) brands.</li><li>Niche focus was crucial—targeting DTC brands and shifting to a clear, ICP-driven podcast strategy.</li><li>The podcast became a “lead warmer,” building trust and authority before any sales conversation.</li><li>Switching to a singular host (Jordan West) and a 3-episode weekly cadence led to major growth.</li><li>Over 600 episodes have been published, contributing to over $3M in attributable revenue and many high-level opportunities.</li><li>Podcasts built for ICP (Ideal Customer Profile) can generate leads, referrals, talent, and partnerships.</li><li>Start scrappy—focus on relevance over production quality.</li><li>Launch with 10 episodes to encourage binging and establish authority.</li><li>Use existing relationships and clients for initial guest outreach.</li><li>Tools like Riverside and Buzzsprout can simplify editing and hosting.</li><li>Strategic podcasting is a teachable and repeatable framework available through Sean’s coaching.</li></ul> <a href="https://www.agencyuplift.co/ppf">agencyuplift.co/ppf</a> – Learn more about the Podcast Pipeline Framework  Agency Uplift - Free Stuff to Scale Your Agency: <a href="https://www.agencyuplift.co/sop">https://www.agencyuplift.co/sop</a> (I saved $20K/mo using this system)

Key Takeaways: Sean's former agency scaled past $1M in revenue using a podcast, despite a weak sales team.The podcast evolved from unfocused content to a strategic lead generation tool for direct-to-consumer (DTC) brands.Niche focus was crucial—targeting DTC brands and shifting to a clear, ICP-driven podcast strategy.The podcast became a “lead warmer,” building trust and authority before any sales conversation.Switching to a singular host (Jordan West) and a 3-episode weekly cadence led to ma...

Ep 23: The System I Used To Scale My Agency Past $1M Annually With No Sales Team