Sparking Glimmer in the E-commerce world | Two Ec…

Sparking Glimmer in the E-commerce world | Two Ecomm Experts | EP03 | S02
 

Introducing Jared Oliva, an American entrepreneur and inventor who co-founded Moss Amigos. He and his partner Will Starr founded the company due to their belief that anyone can take care of a plant — green thumb or not! Moss Amigos is the perfect low-maintenance companion for any space that needs a dash of life and color.

 

In this episode, Jared and Viktor will discuss how to understand your customers better, build an amazing community around your brand, the concept of glimmers in ads, advertising seasonal products, bootstrapping your business, and the importance of authentic marketing.

 

The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder &amp; CEO of Markademics, and co-founder of a 7-figure e-commerce store.

 

Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential!

 

Follow Jared on social media:

<a href="https://www.linkedin.com/in/jaredoliva/">LinkedIn</a> 
<a href="https://www.instagram.com/jaredpoliva/?hl=en">Instagram</a> 
<a href="https://twitter.com/jaredpoliva">Twitter</a>

Follow Viktor:

<a href="https://www.instagram.com/viktor.stoilov.official/">Instagram</a> 
<a href="https://www.facebook.com/ViktorStoilovOfficial/">Facebook</a> 
<a href="https://www.linkedin.com/in/viktor-stoilov/">LinkedIn</a>

Follow Markademics:

<a href="https://www.instagram.com/markademics/">Instagram</a>

 

We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh, and Sebastian Szalinski. You can check them out in this playlist -

<a href="https://www.youtube.com/playlist?list=PLmnrhAo_DTThJSzUIC4V9GFEzKLOdFQnj">The Markademics podcast Season 1</a>
Markademics - an E-commerce agency specializing in performance marketing for D2C brands.
✅ Over $3 million in invested Ad spend on Facebook alone
✅ Managed the ads or consulted 100+ brands in 15+ markets.
✅ We don't work with everyone but when we do - we deliver results. An e-commerce advertising agency. If you want to work with us, visit our website and book a call:

<a href="https://markademics.com/">our website</a>

 

Thank you for listening to the podcast! More episodes to come!

 
Timestamps:

(0:00) Intro
(3:34) Starting Moss Amigos and Early Growth
(5:20) Understanding Buyer Psychology
(7:07) Transition to Retail
(8:45) The Importance of Organic and Authentic Marketing
(9:55) Bootstrapping your business
(12:02) Growing During Covid-19
(13:56) Scaling the business
(16:22) Jared’s background
(20:17) Differentiating Moss Amigos
(21:37) Creating Glimmers in Ads
(26:40) Building a good community
(28:42) Lifetime value and Retention
(33:24) Advertising Seasonal Products
(38:07) Success and failure on Facebook
(42:12) Tiktok Shop
(45:29) Google
(48:06) Starting out in e-commerce in 2024
(51:41) Favourite sources of information, Books,
(1:00:32) Future of Moss Amigos

Sparking Glimmer in the E-commerce world | S02 EP03 | Two Ecomm Experts